Hello Reader,
I am Prasant Naidu - the guy who pops in your inbox every now and then with thoughts on marketing in the digital world. Is that a cool introduction? I know it is not ME. How can I be so decent, especially for someone who uses a cuss word in almost every paragraph?
But today I am not writing you to give you digital gyaan or how to make your personal life better or any other BS(see it is very tough to be the nice guy, let me be the bad guy).
Today I have a small request for you - “Please support me on my personal campaign of raising money for COVID-19. I am doing this in association with a global humanitarian organization Action Against Hunger(AAH) India, committed to end world hunger. For last few months the NGO has been working onground with communities, supporting the government and raising funds to fight COVID-19.”
I am not going to educate you on COVID-19 because we all are aware of the crisis and the sufferings. Please donate whatever makes you comfortable. Even a small amount can provide food to the needy, or provide necessary kits to health professionals and front line workers.
Donation Link
(The link will take you to the AAH India donation page, where you can make your donation. CCAvenue is the gateway with a wide range of payment options. The payment option is smooth, I have donated myself today in the morning. Once your payment is completed you will get an email message from CCAvenue about your transaction details and AAH India will also send you a note with all details.
Your data is safe and the online transaction is secure.)
I have also prepared a small FAQ so that you are comfortable before you make the donation. It is your hard-earned money and since I am doing this campaign, it is my responsibility to clear your doubts.
How can I help?
The first and the best way is to support the work that AAH India is doing by donating money.
But for some reason, you can’t donate or you are doing with some other organization. No issues.
In such a case can I request you to share this email or the donation link with your family, distant relatives, friends, colleagues, etc. So that the word gets out and people are aware of this initiative.
Please spread the initiative on Facebook, Instagram, LinkedIn, Twitter, WhatsApp, DMs, etc. wherever you are comfortable. Just keep in mind to share the above Donation Link because it has a tracking code. It will help to keep track of the donations so that I can share the status of the campaign.
Do you have an interesting idea where you think we can collaborate and raise funds for this campaign? Then please respond to this email with your ideas, I will listen to them.
How will the money be used
As listed on the AAH India Donation Page, you can help in the following ways:
Sponsor Hygiene Kits for vulnerable families with low or no income
Sponsor Personal Protective Equipment(PPE) kits for medical workers
Sponsor food baskets for families in need
The above three are customised ways that the team at AAH India has created. You can either make a donation for these customised kits or you can do individual donations. Once again do whatever makes you happy and comfortable.
How am I related to AAH India
It is a personal initiative. AAH India has not asked me to do this and I am not getting paid for this activity. However, as an independent digital consultant, I work with AAH India on projects. I have known the NGO and its inspiring work for the last few months.
I will sponsor food baskets for 20 families in need. You should know my small contribution along with your efforts.
My email subject was “India needs your help.” By donating, spreading the word, or even by reading this email you are not only helping India but also helping me to do good.
Thank You!
Love and Happiness ❤️