Issue 08 - Weekly Newsletter
Last newsletter for 2019 before I activate offline mode and observe life
Hello LI reader,
1st December is a big day in my life. 9 years ago Lighthouse Insights was born on this day. And I celebrated in Pune. Cafe Goodluck was crowded as usual and more so because the city organised the 34th International Marathon. I ran 21Kms in 2:09 minutes.
From touching new lows in my life, 2019 has been an eye opener. First six months I had one question - Why should I live? And today I look forward to each moment. Whatever it be, I want to face, fight and move forward. After all that is how I see the purpose of life - facing and solving everyday problems with a clear mind. Want to know more then do read “The Road Less Travelled”. I am reading it the third time and still learning.
This is also my last newsletter for 2019. I am on a backpacking trip for the next 30 days. Hopefully I will have fresh stories to tell you in 2020.
Last week I shared two stories that you should take a look:
Spotify recently showed how serious it is about podcasts by launching originals even for India. I share my thoughts on Spotify India's marketing initiatives and why is it betting on a nascent market like India for podcasts.
Only 6% of Indian brands have realised the full potential of data-driven marketing, shared the latest report from Google and BCG. In this article I share data visuals and insights about the Indian brands understanding of data driven marketing and why they are hesitant to adopt it completely.
That’s all guys for 2019. Stay blessed and I will see you in 2020.
I have a challenging 2020 and I am ready to face it. But before that let me catch my connecting flight, life is waiting for me in the hills.
Keep running,
Prasant Naidu.