I just wanted to start off by thanking you for sharing your incredible analysis with me. It was really helpful!
However, I do have a few doubts regarding the ROI calculation that you presented. I was hoping you could help me out with them.
1. Could you please let me know what the average donation size was and how you arrived at this figure? I'm also curious to know if there was any historical data or methodology behind it.
2. I was wondering if you used direct website links for donations or third-party landing pages like lead pages or Unbounce to conduct A/B tests for donation optimisation.
3. Lastly, I wondered if you considered monthly recurring donations in your campaign analysis or if it was solely focused on one-time donations. If so, what was the outcome of this strategy?
Hey PN!
I just wanted to start off by thanking you for sharing your incredible analysis with me. It was really helpful!
However, I do have a few doubts regarding the ROI calculation that you presented. I was hoping you could help me out with them.
1. Could you please let me know what the average donation size was and how you arrived at this figure? I'm also curious to know if there was any historical data or methodology behind it.
2. I was wondering if you used direct website links for donations or third-party landing pages like lead pages or Unbounce to conduct A/B tests for donation optimisation.
3. Lastly, I wondered if you considered monthly recurring donations in your campaign analysis or if it was solely focused on one-time donations. If so, what was the outcome of this strategy?
Thanks a lot for your help!